Docks-based Gloucester Brewery has teamed up with Gloucester Sport in a three-year deal to back the city’s premier football club and Gloucester City Queens women’s basketball team.
The deal will see a standing terrace at Gloucester City AFC’s TigerTurf ground renamed and a newly-branded bar serving up the brewery’s beers — named Container 4 after Gloucester Brewery's own waterfront taproom, Warehouse 4.
TigerTurf’s 1883 Sports Bar will also sell the brewery’s Session IPA and lager, as well as its Fox’s Kiln Distillery spirit range, and the name Gloucester Brewery will feature on the Queens’ new shirts as the team begins its second season in the Women’s British Basketball League.
Jared Brown, Gloucester Brewery’s managing director said: ‘It is very important to us to be able to support our wider community and we’re continually looking at new ways for us to do this.
‘This partnership also fits with our sustainability goals to be doing as much business as we can in Gloucestershire and the surrounding area.’
Jay Marriott, chief executive of Gloucester Sport, which owns and manages both clubs, said: ‘I
want to extend my thanks to Jared, Ian and Hugh for their hard work on the
project, especially with the time constraints we have needed to work under.’
‘Let’s not forget our operations manager, Dave Herridge who has been instrumental in bringing us all together.’
Fans of both teams can expect to see the new branding appearing in the coming weeks.