Gloucester Rugby reveals unique new opportunities for Gloucestershire businesses

Alongside its successful sporting achievements, Gloucester Rugby also boasts impressive engagement across its social media platforms — and it's offering Gloucestershire businesses a chance to take advantage of its powerful online presence with a range of new digital partnership opportunities.

By Kaleigh Pritchard  |  Published
With one of the largest social media followings in the county, Gloucester Rugby is offering local businesses a range of new digital partnership opportunities to capitalise on its powerful online presence.

Giving Gloucestershire businesses the chance to be seen by over 335,000 unique users across social media, Gloucester Rugby has revealed a range of digital content opportunities to put brands and businesses in the county in front of hundreds of thousands of potential customers.

In the past five months, Gloucester Rugby has garnered over 700,000 views and 800,000 impressions across X (formerly Twitter) and Instagram, on its Gloucester-Hartpury final team announcement posted in June and its 2023/24 season kick-off posted in October 2023. It's also the second most-followed Gallagher Premiership Club on X — and boasts the highest level of engagement.

In total, impressions since the season began, on X alone, stand at 6.9 million with more than 34,000 likes.

Its new digital partnership opportunities include brand integration within full-time match graphics; pre-match interviews; new player signing announcements; as well as inclusions in its online series Tales from Holm and Beyond the Gates.

Much like the crowds that fill Kingsholm Stadium each fixture, Gloucester Rugby's online audience is diverse and loyal, reaching accounts across the county and beyond.

Director of marketing and communications at Gloucester Rugby, Nicol McClelland, said: 'We have really focused on improving the quality of our content over the past 18 months, creating both short and long form content that entertains, informs and, hopefully, inspires.

'With an in-house team creating high-quality video and graphics directly from Kingsholm, across both the men's and women's teams, we have produced content that has reached far beyond previous club records.'

For more information about how your business can access Gloucester Rugby's extensive online audience, visit or email

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