Celebrating the return of Race Week, the Boodles Gold Cup and horseracing fans from around the world coming to Gloucestershire for the Cheltenham Festival 2022, windows and exteriors across the county have been decked out for The Festival Shop Window competition – with SoGlos and Cheltenham Racecourse revealing this year’s colourful winners.
Launched to celebrate the four days of extraordinary racing, 28 businesses and organisations took part in the excitement in 2022 – with the first prize winner and two runners-up entries handpicked by a team of judges from SoGlos and Cheltenham Racecourse.
There are some stunning windows on display around Cheltenham town, The Promenade, The Suffolks and Montpellier – from the biggest High Street retailers to incredible independents, with the effort on display proving really impressive.
A massive thank you to every single business and organisation that took part in 2022, the judges really had such a tough time choosing the winner…
The Festival Shop Window Competition 2022 winner
There is just no missing the HUGE Home and Botanic entry, with a green shamrock ribbon spanning three storeys of the Regency nightclub in Cheltenham town centre making a statement, accompanied by galloping life-sized racehorses and jockeys; and a laser light display after dark.
It’s the first year the independent Cheltenham nightclub has been open for The Festival, and Home & Botanic wins the first Festival Shop Window prize, worth £3,000 – including £2,000 in cash from Cheltenham Racecourse and an advertising campaign worth £1,000 from SoGlos.
As a wonderful gesture, Home & Botanic is donating the £2,000 cash prize to the DEC British Red Cross Ukraine Humanitarian Appeal.
Home & Botanic company director and designer Chris Burgess, said: ‘We wanted to put on a stunning display to celebrate the greatest race meeting in the world and to bring some joy during the first one back since Covid.’
The Festival Shop Window Competition 2022 runners-up
It was another extremely close call, dividing the judges, with the two Festival Shop Window Competition runners-up both really impressing for different reasons.
Working from home, artist Bespoke Creations by Emma drew her meticulous racing scene entry in chalk pens and snow spray on her window with incredible attention to detail.
Pet shop for dogs, Be More Bob on Winchcombe Street, also impressed the judges with its comical ‘Bob’s bookies’ running order, hand-painted horses and adorable real-life dog clinching the votes!
The Festival Shop Window Competition 2022 highly commended
There were two entries that while they gained some of the judges’ top votes, very narrowly missed a runner’s up spot, that we wanted to give a special mention to.
As well as creating incredible pancake cakes, Sisu Pancakes on Clarence Parade in Cheltenham town centre put their creativity to great use, making a homemade horseshoe emblazoned window.
With Cheltenham greetings card company Jelly Armchair getting the judges howling with its humourous puns – ‘Chardon-neigh’ anyone?!
The Festival Shop Window Competition 2022 fabulous entries
While there could only be one winner, the calibre of entries in this year’s Festival Shop Window was fantastic. With shout outs to all the businesses for taking the time to enter and dress their windows so impressively…
John Lewis Cheltenham brought back its magificent gold horse for its ‘hot to trot’ entry – this year with a pink mane.
Pink Vintage in Montpellier created a fantastic cardboard racing scene complete with celebrating Minions!
Gorgeous colours are on display at women’s fashion house Beatrice Von Tresckow in Montpellier.
Popular Wetherspoons Cheltenham pub Moon Under the Water has a colourful Gold Cup window painting on display for its Bath Road punters.
A tasteful selection of racing attire is on display at Patrick Oliver Antiques, which will be open throughout Race Week.
There were charity entries galore from British Red Cross Book Shop and Clothes; Longfield Hospice Care; Mercy in Action; PDSA; and LINC shops across Cheltenham.
Norville Independent Eye Care on Bath Road also got into the spirit.
Menswear retailer James of Montpellier used betting slips and champagne bottles for apt props!
Not forgetting SoGlos’s own balcony display, which we (of course!) did to join in with the fun, rather than win a prize!