First look: New look and name for Stroud hotel after £2 million refurbishment

After being closed for four years, Stroud's former Imperial Hotel is back with a modern new vibe and fresh name 'The Stroud'.

By Emma Luther  |  Published
The former Imperial Hotel has revealed its new-look bar and kitchen with its reopening as The Stroud.

A popular Stroud hotel, with a rich history of royal and pop royalty visits, has reopened after a major £2 million makeover.

The former Imperial Hotel, which has been closed for the last four years, has revealed its new-look bar and kitchen.

The hotel's 24 bedrooms are currently undergoing a revamp ready for a big reveal in March 2024.

Now named The Stroud, the hotel which first opened in 1863, has retained and respected many of its original features.

Designed by architect Benjamin Bucknall, who also built nearby Woodchester Mansion, the stunning new restaurant has been named The Bucknall Bar in his honour.

Collective Design worked on the interiors of the building to maintain a historic look in sympathy with the architectural design of the building.

Its team has created a new event space for parties and the 24 bedrooms will include suites, family rooms and dog friendly rooms.

Over the years, the hotel has been a popular landmark building for the town with The Beatles visiting in 1962 after their performance at the Subscription Rooms in Stroud. 

The hotel was also visited by the late Queen, who gave it a Grade II listing, as part of her Jubilee. 

The Stroud's marketing and PR manager, Stephanie Burrows, said: 'We have revived this beautiful and historic Grade II listed building with a contemporary and rustic feel. 

'For a long time this hotel has been a hub of the community and we are proud to have brought it back to the people of Stroud and for friends and visitors to stay and explore the area. We look forward to supporting the local community.'

The reopening of the hotel has created 40 new jobs as well as supporting local producers and growers through the kitchen, bar and hotel toiletries.

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