A huge new department store is opening in Stroud

Sandersons Boutique department store is opening its third UK venue in Stroud with a concession from Cheltenham-based designer fashion house Holland Cooper.

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Cheltenham-based Holland Cooper will be one of the designer brands at the new 15,259 square foot Sandersons Boutique department store, which is opening at Strouds Five Valleys Shopping Centre.
Cheltenham-based Holland Cooper will be one of the designer brands at the new 15,259 square foot Sandersons Boutique department store, which is opening at Stroud’s Five Valleys Shopping Centre.

Award-winning department store Sandersons Boutique is set to open in Stroud in April 2021.

Work has begun on the new 15,259 square foot store at the Five Valleys Shopping Centre in Stroud and will feature a wide range of stylish, unique and luxury fashion brands including Barbour, Max Mara, Ugg, Tommy Hilfiger, Jacob Cohen and Cheltenham’s very own designer fashion brand, Holland Cooper.

The department store opened today (Wednesday 14 April 2021) and will be the Sheffield company’s third venue in the UK, with stores in Sheffield and Morpeth.

The arrival of Sandersons coincides with the major renovation of Five Valleys Shopping Centre by the award-winning South Yorkshire property company, Dransfield Properties Limited.

Sandersons CEO, Mark Dransfield said: ‘At Sandersons we believe in our High Streets and we recognise that customers expect excellent service from their local stores.

‘We will be employing local people to serve the community and our staff will be trained to the highest of standards in order to provide exceptional customer service, backed by product knowledge and training.

‘The interior of the new store has been modelled on buildings located in the Meatpacking District of New York, by our award-winning designer, so our customers can expect to shop in a stunning environment when they visit us… we are working towards an opening date of 14th April 2021, subject to the lockdown restrictions being lifted.’

Mr Dransfield is also the managing director and founder of Dransfield Properties which bought the former Merrywalks Shopping Centre in 2018 for £10 million, pledging to invest £12 million in its transformation.

GFirst LEP, Gloucestershire’s local enterprise partnership, provided a £1 million loan and a £3 million grant towards the project which is said would help attract business to the town.

Sandersons was founded in 2016 by the late Yorkshire businesswoman Deborah Holmes, Mr Dransfield’s wife. He took over the business in 2018.

The shopping centre opened Wednesday 14 April 2021.

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