Cheltenham Racecourse announces new fashion partner

Gloucestershire's homegrown luxury clothing brand, Holland Cooper, is the official fashion partner for Cheltenham Racecourse's 2023/24 season, expanding the partnership between the two businesses.

By Chloe Gorman  |  Published
Gloucestershire's homegrown designer fashion house, Holland Cooper, is the official fashion partner for Cheltenham Racecourse's 2023/24 season.

Luxury Gloucestershire clothing brand Holland Cooper has been revealed as the new fashion partner for the 2023/24 season at Cheltenham Racecourse

With both businesses marking significant milestones, as the Cheltenham Gold Cup enters its centenary year in 2024 and Holland Cooper celebrates 15 years in business, the racecourse is excited to be expanding its partnership with the homegrown designer fashion house.

Having long been a staple of Cheltenham Racecourse's Shopping Village, providing outfit inspiration to countless attendees of the Cheltenham Festival, Holland Cooper has become synonymous with luxury British fashion, with its collections featuring equestrian-inspired pieces, timeless silhouettes and high-quality fabrics from Scottish tweed and wool to luxurious suede and leather.

The business has gone from strength to strength in recent years, opening its flagship boutique in Dowdeswell on the outskirts of Cheltenham in 2021 and increasing its turnover by nearly 50 per cent in 2022. 

Founder and CEO, Jade Holland Cooper, said: 'The races are no longer just about horses, they are now also a celebration of timeless fashion, style and elegance.

'When I created Holland Cooper, I wanted to harness the enduring quality of racing style and enhance it with a celebration of tailored silhouettes, fabrics and styles.'

The Jockey Club's director of partnerships, Carey Weeks, added: 'It is always brilliant when we work with brands over a long period of time and see our partnerships grow. Holland Cooper is a brand that is becoming synonymous with Cheltenham Racecourse and we are delighted to be able to take this next step with them.'

Visitors to The November Meeting at Cheltenham Racecourse can find Holland Cooper at the Shopping Village, with plenty of outfit inspiration on the Holland Cooper website. 

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