Gloucestershire charity, The Cheltenham Trust, is welcoming a new head of communications, marketing and engagement to its team, as Megan Barton joins following Sara Oliver's departure from the role in July.
Barton brings more than 15 years of experience and a track record of successful campaigns in the events, hospitality and finance sectors to the position, which she officially began on Tuesday 12 September 2023.
Having previously worked for Fairmont Hotels and Resorts, Paragon and leading corporate hospitality agency Keith Prowse, Barton has been responsible for marketing hospitality at high-profile events including Wimbledon, Twickenham and the Monaco Grand Prix.
Barton will oversee the marketing and communications for Cheltenham Trust venues Cheltenham Town Hall, Pittville Pump Room, The Wilson Art Gallery and Museum, Leisure At Cheltenham and the Prince of Wales Stadium — as well as The Garden Bar in Imperial Gardens and The Heritage Cafe Orangery at Pittville Park.
The charity also hosts regular community events including the Retro Americana Festival at Pittville Park, the monthly artisan market at Pittville Pump Room and the new Imperial Beach Club which took place this August bank holiday 2023 in Imperial Gardens.
Barton said: 'I am thrilled to join The Cheltenham Trust and be part of an organisation that plays such a vital role in the community. My goal is to build on the trust's strong foundations and develop strategies that will connect us with existing and new audiences alike.
'Cheltenham is a vibrant and culturally rich town, and I am excited to help showcase all that it has to offer.'
The Cheltenham Trust's CEO, Laurie Bell, is also shortlisted for the Business Leader Award at the upcoming SoGlos Gloucestershire Business Awards 2023.