Visit Gloucestershire receives £100,000 of council funding

Gloucestershire County Council has invested £100,000 in Visit Gloucestershire to help the county’s visitor economy ‘bounce back better and stronger’ – with a new coordinated approach to county-wide tourism in 2021.

In addition to support from GFirst LEP, borough and district councils, as well as destination marketing organisations across Gloucestershire, Visit Gloucestershire has also now received £100,000 of investment from Gloucestershire County Council – in a bid to ensure the county’s visitor economy is well positioned to thrive post-Covid and into the future.

Formed to actively promote the whole county, Visit Gloucestershire’s aims include: allowing all visitors to access and enjoy everything the county has to offer; minimising the impact on the climate and environment; supporting the local economy and making the most of local supply chains; creating jobs for local people; and furthering the potential of digital technology.

Cllr Mark Hawthorne, leader of Gloucestershire County Council, said: ‘It is going to be so important that with such a strong visitor offer we are, together, ready to make the most of what is likely to be greater numbers of people who want holidaying close to home in the future, enjoying all our beautiful and diverse county has to offer.

‘By having more of a coordinated approach to tourism in the future, we will make Gloucestershire ever more attractive to investors and provide a positive outlook for tourism ahead.’

Visit Gloucestershire director, Steve Gardner-Collins, said: ‘The challenges of 2020 continue in 2021 and we are busy planning a way forward to support all tourism businesses across the county. To do this we are taking a proactive approach to tourism in Gloucestershire for recovery and the future.

‘A shared agenda for tourism is something the Visit Gloucestershire Partnership is working hard to coordinate collaboratively, in order to deliver this document by spring… at this critical time for our communities, we are encouraging all stakeholders to get involved and contribute.’

A draft of the new Together Gloucestershire plan is set to be completed by March 2021.

By Michelle Fyrne

Follow SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very latest Gloucestershire business news stories.

© SoGlos
Wednesday 20 January 2021

More news you might like...

John Deer and Sir David McMurtry, founder of Renishaw, are looking to sell their 53 per cent stake in the Gloucestershire engineering business.

An end of an era as Gloucestershire engineering legend Renishaw goes up for sale

Buyers are being sought for Gloucestershire engineering firm Renishaw, which employs 2,200 staff in the county.

The appeal is asking people to dedicate a dandelion to help give Gloucester Royal Hospital a tranquil green space for staff to relax.

Dandelion appeal set to fund a new garden at Gloucester Royal Hospital

The Cheltenham and Gloucester Hospitals Charity has launched its Commemorative Dandelion Appeal to fund the creation of a new...

Nominate your #GlosHeroes for a chance to have them featured on SoGlos.

SoGlos is on the hunt for #GlosHeroes

SoGlos has teamed up with St. James’s Place Wealth Management and Gloucestershire County Council to celebrate the people in...

Businesses on Cheltenham’s High Street could be among those to benefit from grant money still available through the town’s borough council.

Grant help for Cheltenham businesses is extended – but the clock is ticking

Good news for businesses in Cheltenham as the borough council announces more grant money to help them through the pandemic,...

The Suffolk Arms’ pub in a box includes classic foodie favourites including pies, mash and mushy peas. And beer, of course.

Cheltenham independent launches ‘pub in a box’

SEE THE SOGLOS VIDEO – Until the pubs can reopen, The Suffolk Arms in Cheltenham is delivering a taste of the British boozer...

Unmissable highlights